Nina Maya AW 2010 Mobile Catalog
Yesterday I had the pleasure to meet up with Nina Maya and we created her AW Collection in as a mobile magazine. It turned out so very well. I really liked how we created details of the garments, showed the campaign photos, and ended with some backstage. Really like a magazine.
For those of you who have Nokia phones, just point your bar-code reader to this graphic and do a quick and easy download.
Applications for fashion designers to put their catalogs into the mobile are:
Mobile Promotions
Let your current customers take something home with them in their most personal device.
Previews for VIP
Let VIP customers have a preview of what is upcoming in order to get planning their fall season wardrobe.
Easy Buying
Customers can walk into department stores and easily request items thanks to the item numbers listed and the photos.
Personal Communication
Have a personal communication with valued customers, keep them closer to your sales, and your network for those who have chosen to receive mobile communications.
Easy Access
The mobile phone is one of the most personal devices. People are more often to browse content and information while waiting somewhere on the go, than to sit in front of the computer reading emails.
Forward Thinking
Brands who are entering the digital era have more possibilities to reach global customers than ever before. Brands who use applications now, before the space is saturated will become more known easily.
Read this entry on Anina.net.
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